How i failed at promoting my novel with amazon advertising. If you have contact preferences andor have relationships with contacts and have. Leverage the power of linkedin to market your nonfiction book. Sometimes it helps to look at book marketing as what it really is a business. Ingram also supports both basic and enriched ordering via edi. The ultimate author checklist for online book marketing. My hope that if you choose to write a book andor publish it with amazon and kindle direct publishing, you will be saved hours of stress and tears from my mistakes and i give you action steps to address each mistake so you can tackle them as you write so here they are. Here, i look back on the best of the marketing information i shared during 2016 and have organized it by category. Marketing, business is network marketing just a scam. In todays publishing world, every author must be a promoter too. If playback doesnt begin shortly, try restarting your device.
A book marketing company with a proven track record. These are the ads that drive amazon searchers directly to a specific product youre selling on amazon. Jenkins group works closely with authors and publishers to create and execute highly effective pre and postpublication marketing and distribution service plans. Amazon marketing services ams allows you to run campaigns that deliver ads to customers based either on their interests or on specific products theyre viewing. I think amazon s guidance, plus my insights from years in this business, will help you, too. Keep in mind, sponsored ads tend to be the most costly of the amazon advertising options. Working alone or with your marketing company, directive will ensure you meet your goals. Weve compiled a list of 89 book marketing ideas that will change your life, build your brand, and sell your book. The publicity department solicits jacket endorsements of books that require them. Shes sharing 11 powerful ways to market childrens books. Using the kindle direct publishing select program, i gave the book away for free for the first 5 days.
Ask your team to request your books at their local library. Our web design team creates professional custom graphics, logos, multimedia and flash content, as well as the composition of text content. My book marketing team is all over the us and we use systems like zoom, skype, and facetime to stay in touch. I had specific design ideas that were completely created to my specifications. Select a marketplace for advertising from the dropdown menu and click create an ad campaign. If you want your book to be bought and read by the widest audience possible, you have to let readers know that its available and that means marketing your book. Combined book exhibit is a book promotion and book marketing company participating.
And good news if you dont write childrens books, you can take these principles and strategies and apply them to your own genre and make them work for you. Not only did they select the categories to give my book the most exposure, but the best chance to hit amazon best seller statuswhich i felt was a lofty goal for me. Retail book ordering services, tools, fulfillment ingram. Share snippets of content from your book across social media. Get your book published for free and get paid techlicious. Before you can sell your book, you need to market it. And that the average income on linkedin is higher than on any other platform. And if youre struggling in other areas of book promotion, please consider contacting me and setting up a call if youre serious about taking your authorship to the next level, id love a chance to show you what a collaboration could include. In this article, we walk you through the steps required to set your kindle book to free in two scenarios. If you havent set up an amazon advertising account for this marketplace, sign in with your existing kdp credentials to register. Most book marketing help is focused on facebook or instagram these days, but did you know that linkedin is the most popular networking site for professionals. We also develop webbased applications that enhance your user experience, generate leads, and achieve your online goals. Sponsored products are available for professional sellers, vendors, book vendors, kindle direct publishing kdp authors, and agencies. Building a street team to promote your books book cave.
If i could hire a personal staff of book exhibitors to work for bright ring. The first step of preparing for your book launch, and the marketing behind it, is to build your launch team or street team, as its also commonly referred to what is a launch team. Marketing a book is supposed to be the hardest part of selfpublishing. The ideal launch team, also known as a street team, is a dedicated, handselected group eager to make your launch successful. But getting people to hear about it and actually purchase it is another matter. This is relevant due to the documentary feature film about my life premiering soon. Through a team of dedicated edi electronic data interchange specialists, ingram communicates with all major automation systems to ensure efficient order placement and acknowledgment. How to change your book s price on amazon kdp depends on whether or not you are enrolled in kdp select.
The best type of social network is a phone call away. Authorhouse offers a wide array of marketing services to help your book get the attention it deserves. For example, you might target folks that love science fiction or that are checking out the latest stephen king bestseller. Ship books directly to your customers doorsteps worldwide with direct to. Click here for my tutorial on how to build an email list. But a book launch party can be a great way to give your marketing a push, too.
How i sold 10,000 copies of my selfpublished book when failure isnt an option how to find your readers an interview with fauzia burke, author of online marketing for busy authors. With enough requests, the library will order your books, and even more people will be exposed to your writing. The book promotion professionals at iuniverse have established a few key marketing tactics and tips to help you develop a great strategy for promoting your book. This is an instruction manual for internet marketing success. Contact a local bookstore or other venues about hosting a book release party. Now that your books are complete, the real challenges of publishing must be met head on. The 50 best marketing books of all time best marketing degrees. The best type of social network is a phone call away next article. How to make your book free on amazon kdp kindle direct. Get tips and tricks on how to position yourself as an expert in. If you are using color in your files, contact your author representative who can. You can promote your book yourself with email, websites, and other outreach. As a deluxe style of advertising, vendors can upload the following. Every author should know that the key to getting the w.
Services like and amazons createspace mean its never been easier to become an author and publish a book. So, if youre a nonfiction author, in particular, you can use linkedin to reach your target market. Amazon suggests using sponsored product ads for product visibility, new offers, unique selections, offers with low glance views, clearance items, and seasonal promotions. Have a table in the back of the room where you or someone on your team sells books. Applications designed to block ads can interfere with your ability to build ads in the advertising console formerly amazon marketing services. Promoting my own book shouldnt be my responsibility. After all, a lot of books take years to write and months to edit. Email marketing can help amazon sellers take their business to the next level. Publishing and selling on amazon publishing and selling on amazon. A little over 2 weeks ago i launched my first kindle book. Here are some book marketing initiatives you can assign your team to do.
After publishing your book, youll want to promote it to prospective readers. The book covers a wide range of closely related topics, including how to identify your. Are you an independent author just starting out, a publisher with limited facilities or with a new, unknown author, or are you a book collector selling off your collection. But you, the author, need to get this process started by effectively marketing your book. Weve also provided the programs in the table below to help you. I was able to communicate my vision to the editing and author support team. These are things i will improve on for my next book. Our marketing team ensures your publication reaches potential readers and significant markets all around the world.
We have answers for you, even if you have a great start on a book, but havent finished writing it yet. Please place the caption immediately below the directive to insert the image. It may be written by the author or publisher or quote praise from others. When shoppers click on your sponsored product ad, theyll be directed to the ads product detail page. Contact the leading book publicity agency for a free marketing consultation. Marketing your book for selfpublishers and indie authors. Unfortunatelyunless you are stephen king or malcolm gladwellthe publisher probably wont have the budget to market your book. Yes, inperson time is valuable, but once you get a hang of these virtual systems, youll soon learn how easy it is to stay in touch, regardless of where you are and whats going on. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier. Marketing methods the methods in this book fall into two main categories. Aside from the book editing best to get at least one fresh set of eyes on it, the book title very important to selling your book as well as seo and the book cover yes, people do judge a book. When marketing your first book, you need to check your pride at the door and be just a tad bit shameless. Products must be in one or more eligible categories and be eligible for the buy box in order to advertise.
The best of 2016 jane friedman every year, i share hundreds even thousands of articles and reports through my blogwebsite, conference presentations, social media, and email newsletters. Learn about promotional activities for marketing your book to the research community. Emails are a direct line to the customer, but selling on amazon alone does not allow sellers to develop customer relationships in the same way that email enables. Start marketing your book early six steps to selling your book. Amazon s free selfpublishing services, kindle direct publishing and createspace, let you unleash your manuscript on the market and get up to 70% royalties.
Smith publicity knows every book marketing and author promotion technique, including many tricks of the trade that can make all the difference. A blurb is a short promotional piece accompanying a piece of creative work. How to market your kindle ebook in 10 steps business 2. Fresh out of ideas on how to help your writing take off. High quality self published book store outskirts press. A good marketing strategy for every author is to build a mailing list so that you have direct access to your readers.